News Summary
Big Machine Label Group (BMLG) has announced the appointment of Tim Reynolds as their new Vice President of Digital Marketing. In this role, Reynolds will enhance the label’s digital strategies across all its imprints. He comes with significant experience from TikTok, where he was instrumental in promoting emerging artists. BMLG’s CEO, Scott Borchetta, expressed excitement about Reynolds’ addition, highlighting his fit for the position. The move signifies BMLG’s commitment to connecting with fans and innovating in artist promotion amidst a rapidly changing music industry landscape.
Exciting News from Big Machine Label Group!
Big Machine Label Group (BMLG) has just announced the appointment of Tim Reynolds as their new Vice President of Digital Marketing. This new role comes as part of the company’s effort to strengthen its presence in the digital landscape. Reynolds has already jumped into his new position, and it’s clear he’s ready to make waves!
What Will Tim Reynolds Do?
Reynolds is set to spearhead digital marketing strategies across all BMLG’s imprints, including Big Machine Records, The Valory Music Company, Nashville Harbor Records & Entertainment, and Big Machine Rock. This newly-created role reflects BMLG’s commitment to harnessing digital avenues to connect with fans and promote their talented roster of artists. It’s a big job and a big opportunity, and if the chatter around town is anything to go by, Reynolds is just the right person for it!
Background of Tim Reynolds
Before joining BMLG, Reynolds gained significant experience during his three-year stint at TikTok/ByteDance. While there, he built the SoundOn music distribution and services business and led A&R efforts. This isn’t just corporate speak; he was instrumental in the virality of multiple hit tracks. His work contributed to the success of songs by emerging artists including Muni Long with “Hrs & Hrs,” Nicky Youre’s catchy “Sunroof,” Armani White’s breakout hit “BILLIE EILISH,” and G-Eazy’s track “Lady Killers II.”
Reynolds didn’t just stop at promoting established artists; he also played a significant role in nurturing upcoming talents like singer-songwriter Katherine Li and country star Vincent Mason. It’s evident he knows how to spot a diamond in the rough!
What BMLG Leadership Thinks
BMLG’s Chairman and CEO, Scott Borchetta, expressed his enthusiasm about bringing Reynolds on board. He noted that Reynolds checked all the necessary boxes and was a perfect fit for the label group, which is high praise! Reynolds will report directly to Borchetta, so they’ll be working closely together to craft the future direction of BMLG.
What’s Next?
Reynolds is genuinely excited about stepping into this new role at BMLG. He’s shared his passion for music and artist strategy, and he’s geared up for collaborating with the BMLG team to amplify their artists and tell their stories. With his fresh perspective and innovative ideas, it’s thrilling to think about what the future holds for the artists under the BMLG umbrella.
For those who want to reach out, Reynolds is open for communication and can be contacted via email at tim.reynolds@bmlg.net. Whether you’re an artist looking for guidance or a fan wanting to share some love, don’t hesitate to drop him a line!
More Changes in the Industry
This appointment is just one part of a bigger wave of changes happening in the music industry. Various companies are reshuffling their executive teams and making strategic appointments, so it’s certainly an exciting time to be involved in the music scene!
Conclusion
The addition of Tim Reynolds to Big Machine Label Group sets the stage for some exciting developments in the world of digital marketing and artist promotion. We can’t wait to see what he will achieve in his new role and how it will benefit all the talented artists at BMLG. With a commitment to storytelling and innovation, BMLG is looking forward to a bright future!
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Additional Resources
- Music Row
- Wikipedia: Tim Reynolds
- Big Machine Label Group
- Google Search: Big Machine Label Group
- Billboard
- Google Scholar: Digital Marketing in Music
- Hits Daily Double
- Encyclopedia Britannica: Digital Marketing
