News Summary
The Upstate real estate market is experiencing a remarkable surge in luxury listings, highlighted by a $10 million equestrian estate boasting lavish amenities. Current offerings include several properties priced at $7 million and above, reflecting a strong demand for high-end homes. This trend illustrates the growing appeal of Upstate South Carolina among affluent buyers, with luxurious estates featuring unique designs and opulent facilities available as demand rises.
Greenville, South Carolina — The Upstate real estate market is seeing a significant increase in luxury listings, with the highest-priced residential property recorded at $10 million for an expansive equestrian estate located at 822 Poplar Springs Road near Westminster. The 172-acre estate features an impressive 16,000-square-foot main house with eight bedrooms and 11 bathrooms, as well as a series of high-end amenities designed for elaborate entertaining. This property is currently listed by a local real estate expert.
Among the property’s numerous highlights are multiple entertaining venues, a billiards and movie room, a fitness facility, a six-person sauna, an elevator, and an in-law apartment. The estate also comprises an 11-stall barn complete with a misting system, an air-conditioned office, a tack room, a laundry room, and a fully equipped caretaker’s apartment. Furthermore, 110 acres of pastureland enhance the property’s allure, alongside 1¼ miles of creek frontage, creating an idyllic rural retreat.
As of July 5, 2025, there are only seven properties on the Upstate market priced at $7 million or higher. Among these, three stand out in Pickens County, located on the picturesque shores of Lake Keowee, a region noted for its scenic beauty. Recently, two properties within this exclusive category have sold for over $10 million, illustrating a strong demand for luxury estates in the area. These properties include 132 Mountain Shore Trail, sold for $10 million in October 2024, and 473 Peninsula Ridge, which went for $10.099 million in March 2025.
The second-highest listing in the region is located at 1765 Lightwood Knot Road in Moore, priced at $9.25 million. Built in 2025, this estate sits on 56 acres and offers nine bedrooms and 10 bathrooms across approximately 13,000 square feet of living space. Unique construction materials, such as limestone transported from Austin, Texas, and various luxury finishes, enhance the home’s sophisticated appeal. Additionally, the property features a wet bar made from Lemurian Baobab granite sourced from Madagascar, extensive porches and decks overlooking a pool and spa, and even a putting green, all complemented by a discreet, four-car garage.
Further adding to the luxury offerings, the third-highest listing is found at 133 Leaping Brook Way, where a 9,500-square-foot home is priced at $8.3 million. This residence includes six bedrooms and showcases opulent materials throughout its architecture. Another notable listing is Magnolia Hall in Fountain Inn, a 13,160-square-foot property modeled after a New Orleans plantation, currently offered at $7.5 million. The same price point applies to a 38-acre equestrian estate located at 2921 N. Pacolet Road in Landrum.
Additional properties sustaining the luxury property segment include a 10,000-square-foot home at 125 Scenic Crest Way listed for $7.2 million in the Cliffs at Keowee Springs and Stone Vista Manor, another $7.2 million property situated on a 1.34-acre lot, featuring luxury details including reclaimed building materials.
Beyond these high-priced listings, the Athens YWCO has recently sold nearly 22 acres in Oconee County for $1.85 million to Butterfly Dreams Farm Equine Therapy Inc., which had previously utilized the land for equine-related therapeutic programs. The sale aligns with the YWCO’s strategic focus on their existing location and plans for operational improvements.
The current trend indicates a continuing surge in demand and prices for luxury real estate in Upstate South Carolina, reinforcing the region’s growing appeal among affluent home buyers.
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Additional Resources
- Online Athens: Athens YWCO Sells Property
- Wikipedia: Oconee County, South Carolina
- Red and Black: Athens Land Trust Protects Farmland
- Google Search: Oconee County Property Taxes
- GSA Business: Oconee County Home Listed for $10M
- Encyclopedia Britannica: Real Estate
- Post and Courier: Beautifying Commercial Real Estate
- Google News: Oconee County Real Estate

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