GREENVILLE, S.C. — Bubbakoo’s Burritos, a Mexican-fusion franchise that started on the Jersey Shore, is looking at the Greenville area as the home of its first restaurant in South Carolina.
The fast-casual chain is scouting locations in and around Greenville, which would give the Upstate the brand’s first foothold in the state.
Bubbakoo’s opened in Point Pleasant, New Jersey, in 2008. Cofounders Paul Altero and Bill Hart built the concept after years of working side by side in the restaurant business, and the company later turned to franchising to grow.
That push has added up quickly. The brand reached its 100th location in early 2023 with a restaurant in Orange, Connecticut, and the company now counts more than 150 restaurants in 17 states. Private equity firm Thompson Street Capital Partners has since acquired the chain with plans to carry it from coast to coast.
Franchise partners get company help with marketing, operations, training, development, purchasing and culinary work, according to the chain.
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